Sunday, 30 June 2013

More luxury products for the BRIC economies, and even more Britons stuck in poverty.




Gucci, Dolce and Gabbana and Channel all wave at you, the flags flapping guardedly in the sweet summer breeze of Old Bond St, gesturing you away from the monumental, isolated entrances. The mannequins imported straight from China and placed in a whimsical stance behind the shelter of the glass turn up their noses at your ghastly, casual high street attire. Don't worry you didn't just sink into a forlorn nightmare, that was merely the opening credits to the absurdly notorious and an actual BAFTA Award winning Made in Chelsea. The survival of designer brands through the quadro-million-uple dip recession demonstrates an astronomical rise in popularity of vain, fruitless luxury products made in England.

Reverie back to the 60s, and regard the hope and drive that pulsated through the young people's veins along with other unclassified substances that bestowed them with passion and freedom. Everyone expressed their individuality through an unorthodox, DIY approach to clothing and and the desire to seek out the new and anomalous within their commonplace surroundings. Every Brit was in one way or another, a part of the punk movement, a national virtue, the dynamic of which had become flattened by the capitalist drive for status and hierarchy. 

In today's fast-paced world dictated by the amount of green that's in your pocket (and I'm not talking about the type you roll to chill with your mates in the evening), England finds itself in a comfortable position as an established producer of luxury goods. `Luxury goods for who?' you may ask, 'I've just super-glued the sole of my £6 primark pumps, that should last me another couple of years'. It seems the BRIC countries (and in particular China) are the main beneficiary in this instance. Yes they are contributing to the economy but the majority of the money goes into privatised businesses, it is not addressing the overall effect of recession and poverty within Britain at a time when every 15 minutes a family becomes homeless and the amount of homeless children has gone up by 11%. 

The fear of being left behind within the global market blinded Britain into following in Asia's footsteps. Before we know it, an individual's proclaimed 'love' of fashion, will mean that they are just about aware of the existence of Lanvin and Chanel. I myself know its hard to find a perfect pair of jeans, especially when they simply HAVE to have 24 carat gold rivets, but look no further! The luxury department store, Selfridges just welcomed a new pair of J Brand jeans and at only £525. I doubt they will be around for long as the sea of BRIC tourists will engulf and sweep them away in their brand spanking new private jets.

Talking of private jets, whilst Britain is taking more delivery of them than anywhere else in the world, the global rich and poor divide has risen by 0.5% with the richest earning 9.5 times more than the poorest on average. Of course, taking this into account one would think the first step to help fight poverty is to introduce welfare cuts. Housing benefit, tax credits, disability benefits, payments to pensioners and more were slaughtered, leaving an even greater percentage of the nation to fend for themselves and in many cases, on the street. Hats off to George Osbourne for his swift action towards bettering living standards for everyone. 

With Asia's ever-growing demand for luxury products, we are sure to see even more private jets and Gucci handbags in the near future, let's just hope they don't get infected with TB the factory workers picked up from having to survive without a home.